Coca-Cola Goes to War
In 1943, General Dwight D. Eisenhower sent a cablegram asking for three million bottles of Coke to be sent to North Africa. General George Marshall, Chief of Staff for the Army, immediately approved the request, knowing that this refreshing reminder of home would boost the morale of our troops.
At the Society’s Spring Membership Meeting on Thursday, April 20 at 6 p.m. in the A.W. Jones Heritage Center, Justine Fletcher, Archives Specialist for The Coca-Cola Company, will discuss the impact of the war and describe how Coca-Cola maneuvered around ration allotments to supply the troops with a staggering six million bottles of Coke per month. She will also discuss the involvement of other American companies including Hershey and Caterpillar.
In addition to other responsibilities, Fletcher develops traveling exhibits for Coca-Cola, with recent venues including the Louisville Slugger Museum, the Clinton Presidential Library, and Atlanta’s Callenwolde Fine Arts Center. As a member of the Heritage Team, she has worked on a number of anniversary events, such as the 125th Anniversary of the company, the Diet Coke 30th Anniversary, and the 100th Anniversary of the Coke Bottle. During her extensive travels for the company, she has produced video interviews with artists and collectors, which are posted on The Coca-Cola Company webpage, Journey.